This Privacy & Cookies Policy is intended to meet our duties of transparency under the “General Data Protection Regulation” or “GDPR”.
We will post any modifications or changes to this Privacy & Cookies Policy on this page.
Who we are. Armstrong Tyres Europe B.V. is the Controller (for the purposes of the GDPR) of your Personal Data (referred to as either “Armstrongtyres”, “we”, “us” or “our” in this Privacy & Cookies Policy). Our address is ZAFCO Europe GmbH, Hans-Böckler Str. 5, 37079 Göttingen,Germany.
How to contact us. If you have any questions about our practices or this Privacy & Cookies Policy, please contact us at hello@armstrongtyres.com
You have the right under this Privacy and Cookies Policy, and by law if you are within the EU, to:
How to exercise your rights. If you want to exercise any of the rights described above, please contact us using the contact details in Who We Are and How to Contact Us.
Typically, you will not have to pay a fee to access your Personal Data (or to exercise any of the other rights). However, except in relation to Consent Withdrawal, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive, or, we may refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your Personal Data (or to exercise any of your other rights). This is a security measure to ensure that Personal Data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
Complaints
If you would like to submit a complaint regarding this Privacy Policy or our practices in relation to your Personal Data, please contact us at: hello@armstrongtyres.com with the subject:’ Data privacy requested’.
We will reply to your complaint as soon as we can.
You can ask us to stop sending you marketing messages or modify your email preferences at any time through any of the following methods:
Where you opt out of receiving these marketing messages, this will not apply to Personal Data provided to us as a result of emails relating to existing or pending hires, using the Services or consent to direct marketing communications.
Armstrongtyres uses Personal Data we collect to provide the Services, personalize content, maintain security, monitor aggregate metrics such as total number of visitors, traffic, and demographic patterns, and track user content and users as necessary to comply with the Digital Millennium Copyright Act and other applicable laws.
Information You Directly Provide to Us. There are many occasions when you provide information that may enable us to identify you personally (“Personal Data”) while using the Services. The Personal Data we may collect from you is outlined in the table below.
| Category of Personal Data collected | What this means |
|---|---|
| Identity Data | First name, last name, or similar identifier, title, or other forms of identification. |
| Contact Data | Your address, email address and phone number. |
| Online Presence Data | Links to your personal websites, and other online materials related to you. |
| Business Data | Business name, business workpapers, Customer and vendor listings. |
| Content Data | Any content you post to the Services not already included in another category, including without limitation, questions, preference settings, answers, messages, comments, and other contributions on the Services, and metadata about them (such as when you posted them) ( “Content”). |
| Marketing and Communications Data | Your preferences in receiving marketing from us and our third parties and your communication preferences. If you correspond with us by email or messaging through the Services, we may retain the content of such messages and our responses. |
| Behavioral Data | Inferred or assumed information relating to your behavior and interests, based on your online activity. This is most often collated and grouped into “segments.” |
| Technical Data | Internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website. |
Personal Data from Third Party Sources. In addition to the Personal Data that we collect directly from you (as described in the section immediately above this one), we may also collect certain of your Personal Data from third party sources, some of which may not be publicly available.
Aggregated Data. We may also collect, use and share “Aggregated Data” such as statistical or demographic data for any purpose. Aggregated Data may be derived from your Personal Data, but once in aggregated form it will not constitute Personal Data for the purposes of the GDPR as this data does not directly or indirectly reveal your identity. However, if we combine or connect Aggregated Data with your Personal Data so that it can directly or indirectly identify you, we treat the combined data as Personal Data which will be used in accordance with this Privacy & Cookies Policy.
No Special Categories of Personal Data. We do not collect any “Special Categories of Personal Data” about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
We generally use Personal Data for the following: to deliver and improve our Services; to provide you with customer support; to perform research and analysis about your use of the Services; to develop, display, and track Content and advertising tailored to your interests on the Services and other sites, including, potentially, providing our advertisements to you when you visit other sites; website or mobile application analytics; to diagnose or fix technology problems; to automatically update the Services on your device; to verify your identify and prevent fraud or other unauthorized or illegal activity; to enforce or exercise any rights in our Terms of Service;
In respect of each of the purposes for which we use your Personal Data, the GDPR requires us to ensure that we have a legal basis for that use if you are within the EU. The legal bases depend on the Services you use and how you use them. This means we collect and use your Personal Data only where:
We may also rely on your consent as a legal basis for using your Personal Data where we have expressly sought it for a specific purpose. If we do rely on your consent to a use of your Personal Data, you have the right to change your mind at any time (but this will not affect any processing that has already taken place). We have set out below, in a table format, more detailed examples of relevant purposes for which we may use your Personal Data.
| Purpose | Why do we do this |
|---|---|
| Providing, updating, and maintaining our Services, Site and business | To deliver the Services you have requested. |
| Research and development | To enable us to improve the Services and better understand our users and the markets in which we operate. For example, we may conduct or facilitate research and use learnings about how people use our Services and feedback provided directly to us to troubleshoot and to identify trends, usage, activity patterns, areas for additional features and improvement of the Services and other insights. We also test and analyze certain new features with some users before introducing the feature to all users. |
| Communicating with users about the Services | To send communications via email, including, for example, responding to your comments, questions and requests, providing customer support, and sending you technical notices, product updates, security alerts. We may also provide tailored communications based on your activity and interactions with us. |
| Providing customer support | To respond to your requests for assistance, comments and questions, to analyze crash information, to repair and improve the Services and provide other customer support. |
| Enhancing security | To keep our website, our Services and associated systems operational and secure. |
| Marketing, promoting and driving engagement with the Services and third-party products and services | To send promotional communications that may be of specific interest to you, including, for example, by email and by displaying promotions and other information on our Site or other companies’ websites. These communications may be aimed at driving engagement and maximizing what you get out of the Services or promoting third-party products and services. You generally can control whether you receive these communications as described in this policy under Marketing Communications Preferences. |
| To comply with applicable law, legal process and regulations and protect legitimate business interests | As we believe is reasonably necessary to comply with a law, regulation, order, subpoena, rule of a self-regulatory organization or audit or to protect the safety of any person, to address fraud, security issues, or to protect our legal rights, interests and the interests of others. |
What happens when you do not provide necessary Personal Data? Where we need to process your Personal Data either to comply with law, or to perform the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with the functionalities of the Services). In this case, we may have to stop you using our Services.
Armstrongtyres may collect non-personally identifiable information regarding your usage of the Services, including the pages and articles and presentations you viewed, time spent using of the website, demographic data such as server locations, connection speed, and other information that does not identify you. Like most online services, we also use cookies, log files, clear GIFs, tracking pixels, web beacons, and other technologies that may collect Personal Data.
Cookies:
What are cookies? When you visit the Services, we may send one or more “cookies” – small data files – to your computer to uniquely identify your browser and let Armstrongtyres help you enhance your navigation through the Site. A cookie may convey anonymous information about how you browse the Services to us so we can provide you with a more personalized experience, but does not collect personal information about you. A persistent cookie remains on your computer after you close your browser so that it can be used by your browser on subsequent visits to the Service. Persistent cookies can be removed by following your web browser’s directions. A session cookie is temporary and disappears after you close your browser.
What cookies do we use? Our Site uses the following types of cookies for the purposes set out below:
| Type of cookie | Purpose |
|---|---|
| Essential Cookies | These cookies are essential to provide you with services available through our Site and to enable you to use some of its features. For example, they help the content of the pages you request to load quickly. |
| Analytics and Performance Cookies | These cookies are used to collect information about traffic to our Site and how users use our Site. The information gathered via these cookies does not “directly” identify any individual visitor. However, it may render such visitors “indirectly identifiable”. This is because the information collected is typically linked to a pseudonymous identifier associated with the device you use to access our Site. The information collected is aggregated and anonymous. We use this information to help operate our Site more efficiently, to gather broad demographic information and to monitor the level of activity on our Site. We use a number of different tools including Google Analytics, Hubspot, FB pixels. |
How can I disable cookies? You can typically reset your web browser to refuse all cookies or to notify you when a cookie is being sent. In order to do this, follow the instructions provided by your browser (usually located within the “settings”, “help” “tools” or “edit” facility). Many browsers are set to accept cookies until you change your settings.
How can I disable cookies? You can typically reset your web browser to refuse all cookies or to notify you when a cookie is being sent. In order to do this, follow the instructions provided by your browser (usually located within the “settings”, “help” “tools” or “edit” facility). Many browsers are set to accept cookies until you change your settings.
Further information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit www.allaboutcookies.org andwww.youronlinechoices.com.
Log Files: Log file information is automatically reported by your browser each time you access a web page. When you use the Services, our servers automatically record certain information your web browser sends whenever you visit any website. These server logs may include information such as your web request, Internet Protocol address, browser type, referring / exit pages and URLs, number of clicks, domain names, landing pages, pages viewed, and other such information.
Third Party Services: Armstrongtyres may use third-party services such as Google Analytics, FB pixels to help understand/improve the use of the Services. These services typically collect the information sent by your browser as part of a web page request, including cookies and your IP address. They receive this information and their use of it is governed by their respective privacy policies. You can also prevent the use of Google Analytics relating to your use of our Services by downloading and installing the browser plugin available via this link: http://tools.google.com/dlpage/gaoptout?hl=en-GB.
CalOPPA Disclosures: We do not currently respond to web browsers’ “do not track” signals that provide a method to opt out of the collection information about users’ activities on the Services and on other websites. If we do so in the future, we will provide relevant information in this Privacy & Cookies Policy.
We may share your Personal with third parties in the ways that are described in the table below. We consider this information to be a vital part of our relationship with you.
| Recipients | Why we share it |
|---|---|
| Service Providers | Our service providers provide us support for our Services, including, for example, website development, search engine, hosting, maintenance, backup, storage, virtual infrastructure, analysis, identity verification, background and compliance reviews, and other services for us, which may require them to access or use Personal Data about you. |
| Professional Advisers | Our lawyers, accountants, bankers, auditors and insurers may need to review your personal data to provide consultancy, compliance, banking, legal, insurance, accounting and similar services. |
| Legal Authorities, Regulators and Participants in Judicial Proceedings | Armstrongtyres may disclose your Personal Data if we believe it is reasonably necessary to comply with a law, regulation, order, subpoena, rule of a self-regulatory organization or audit or to protect the safety of any person, to address fraud, security or technical issues, or to protect our legal rights, interests and the interests of others, such as, for example, in connection with with the acquisition, merger or sale of securities or a business (e.g. due diligence). |
| Researchers | To enhance the public understanding of patterns and trends in the markets served by or Services, we may provide Personal Data to third parties under confidentiality obligations such as, for example, academics or contractors for research purposes. |
| Recipients | Why we share it |
|---|---|
| Service Providers | Our service providers provide us support for our Services, including, for example, website development, search engine, hosting, maintenance, backup, storage, virtual infrastructure, analysis, identity verification, background and compliance reviews, and other services for us, which may require them to access or use Personal Data about you. |
| Professional Advisers | Our lawyers, accountants, bankers, auditors and insurers may need to review your personal data to provide consultancy, compliance, banking, legal, insurance, accounting and similar services. |
| Legal Authorities, Regulators and Participants in Judicial Proceedings | Armstrongtyres may disclose your Personal Data if we believe it is reasonably necessary to comply with a law, regulation, order, subpoena, rule of a self-regulatory organization or audit or to protect the safety of any person, to address fraud, security or technical issues, or to protect our legal rights, interests and the interests of others, such as, for example, in connection with with the acquisition, merger or sale of securities or a business (e.g. due diligence). |
| Researchers | To enhance the public understanding of patterns and trends in the markets served by or Services, we may provide Personal Data to third parties under confidentiality obligations such as, for example, academics or contractors for research purposes. |
As we develop our business, we may buy or sell businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, we may also transfer your Personal Data as part of the transferred assets without your consent or notice to you.
We may also share non-Personal Data (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) with interested third parties to help them understand the usage patterns for certain Services or conduct independent research based on such anonymous usage data.
If you request that we remove your Personal Data as described in Your Rights Relating to Your Personal Data, we will convey that request to any third-party with whom we have shared your data. We are not, however, responsible for revising or removing your Personal Data obtained by any third party who has previously been provided your information by us in accordance with this policy or any third party to whom you have provided such information.
We will retain your information for as long as it is reasonably needed for the purposes set out in How We Use Your Personal Data and Why unless you request that we remove your Personal Data as described in Your Rights Relating to Your Personal Data. We will only retain your Personal Data for so long as we reasonably need to use it for these purposes unless a longer retention period is required by law (for example for regulatory purposes). This may include keeping your Personal Data for the period of time needed for us to pursue legitimate business interests, conduct audits, comply with (and demonstrate compliance with) legal obligations, resolve disputes and enforce our agreements.
The Services are maintained in Europe. Personal Data that you provide us may be stored, processed and accessed by us, our staff, sub-contractors and third parties with whom we share Personal Data inside or outside of the EU for the purposes described in this policy. We may also store Personal Data in locations outside the direct control of Armstrongtyres (for instance, on servers or databases co-located with hosting providers).
Armstrongtyres uses Digital Ocean for our infrastructure and hosting, and uses WordPress & MailChimp, Armstrongtyres uses industry-standard physical, managerial, and technical safeguards to preserve the integrity and security of your personal information. We limit access to your Personal Data to those employees and other staff who have a business need to have such access. All such people are subject to a contractual duty of confidentiality. We cannot, however, ensure or warrant the security of any information you transmit to Armstrongtyres or guarantee that your information on the Services may not be accessed, disclosed, altered, or destroyed by a breach of any of our physical, managerial, or technical safeguards.
We have put in place procedures to deal with any actual or suspected Personal Data breach. In the event that personal information is compromised as a result of such a breach of security, Armstrongtyres will promptly notify those persons whose personal information has been compromised, in accordance with the notification procedures set forth in this Privacy & Cookies Policy, or as otherwise required by applicable law.
By requesting our services or using our website, you acknowledge that you understand and agree to their policies.
This Privacy & Cookies Policy applies only to the Services. Our website may contain links to other websites not operated or controlled by Armstrongtyres. We are not responsible for the content, accuracy or opinions expressed in such websites, and such websites are not investigated, monitored or checked for accuracy or completeness by us. Please remember that when you use a link to go from the Services to another website, our Privacy & Cookies Policy is no longer in effect. Your browsing and interaction on any other website, including those that have a link on our Site, is subject to that website’s own rules and policies. Such third parties may use their own cookies or other methods to collect information about you.
We reserve the right, in our sole discretion, to change, modify, add, or remove portions of this Privacy & Cookies Policy at any time. Any changes or updates will be effective immediately upon posting to this page. You should review this Privacy & Cookies Policy regularly for changes. You can determine if changes have been made by checking the Effective Date below. Your continued use of our services following the posting of any changes to this Privacy & Cookies Policy means you consent to such changes.
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