The heat on the desert floor isnt just a nuisance, its expensive & lethal. wA{)K+Xk80538L``V[mvWS|?9U7 The good news is that preventing heat related illness is easy to do if you just use common sense. Examples of JIS configurations are: The previous examples of JIS configurations demonstrate that sometimes a location is needed to facilitate the operation of the JIS. The ultimate goal of all public safety endeavors is to save lives, protect property, and preserve the environmentand almost all reporters would agree that their needs will come after these important tasks. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. B. is not bound by public record laws. A PIOs proactive approach to public information enhances credibility in messaging. Their three-bedroom condo was almost immediately choked in smoke and he could hear screams from below as roaring flames billowed from the balcony outside his front door. 0
Even a few minutes of practice can make a big difference. A tornado strikes in the Midwest. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. If you determine the need for a media area: At the scene of an incident, the news medias most basic needs are access to information and images. Thats right, I said z-o-m-b-i-e a-p-o-c-a-l-y-p-s-e. You may laugh now, but when it happens youll be happy you read this, and hey, maybe youll even learn a thing or two about how to prepare for arealemergency. Are there cultural differences to take into consideration? Media management skills including knowing what the media wants, managing amateur journalists, and using media pools and media areas. Recognize various legal aspects associated with emergencies and public information. ), Manuals and background information necessary to provide needed information to the public and media, Topic-specific fact sheets, backgrounders, talking points, and news release templates (hard copy and electronic), Business cards with 24/7 contact information, Funding mechanism (i.e., credit card, etc.) It is important to build relationships with your media contacts. Lieutenant Doug McCleve: The feedback that Im getting, at least from my local news media, is that theyve been very pleased with the access theyve had. When considering whether a goal is attainable, ask yourself: Do I have the skills and resourcesor can I get themto achieve this goal? Even the best writer can make mistakes, particularly when under pressure or in a time crunch. Write out the full term on first usage, as appropriate. School, 43 Margaret St. . It may be a good idea to record how many news releases you sent out, but the amount of media coverage you receive (e.g., column inches, mentions on news programs, and number of radio interviews) is more indicative of success. Transparency in government promotes efficiency and effectiveness and allows the people in your community to understand and participate in your processes. As with ICS, the JIS is as simple or complex as the needs of the situation. 140-character stand-alone micro-blog statements. If you anticipate what they will want, you will have a better chance to manage the scene and help guide the story. What is happening in other areas? Joanne H. Moreau: We focus a lot on making sure that we have a very accurate and timely information process of information dissemination. Knowing how to effectively speak to media representatives using both verbal and nonverbal communication. 0. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585
Serves as a press secretary for the Agency Executive or Senior Official during the incident. PIOs must possess good oral communication skills because they will need to present critical information and prepare other people to speak: More information on speaking and preparing speakers is presented in Lesson 3. Develops a strategy or plan for handling the incident, monitors it in process, and adjusts the plan as needed. Communicate information to enable people to prepare for an incident and to make decisions during an incident to protect lives and property. Use jargon to communicate with your target audience B. C. request additional assistance through the National Public Information Support Network. To help you in monitoring conversations on social media sites, you may want to use a social media monitoring tool or social media dashboard. Illustrate the multiple roles of the Public Information Officer and the media in planning for and responding to an emergency. Construct and deliver an appropriate crisis and emergency risk message. endstream
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An important difference in these evolving media is that anyone can report the informationit could be a reporter, you, someone in your organization, or anyone in the public. Many Web sites include a blog as part of the site. In order to keep a consistent two-way flow of information with the media representatives at the scene, it is important to make it relatively easy to communicate with them face to face. hbbd```b``+@$S4X$ vA$[0,v
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Questions to answer when evaluating a public awareness campaign include the following: You can collect data about your campaign in different ways. PIOs need to have a complete understanding of the community's demographics in order to: A. Chris Mrela wrote a dynamite report on this a couple of years ago. AZ Department of Health Services Directors Blog. To be eligible for the course, the student must successfully complete the following courses: The completion of the following courses is recommended but not required: The Center for Domestic Preparedness (CDP) is an Accredited Provider (AP) of Continuing Education Units (CEU) and is authorized to award the following CEUs for successful completion of this activity: IACET (International Association of Continuing Education and Training) 3.2 CEUs, 1-866-213-9553 between the hours of 7:30 a.m. and 4:30 p.m. CST, Contact Us
Serves in an ICS role 2. They focus on specific issues or programs to move the public to take action. Practice talking in 5-second to 8-second sound bites. This awareness-level training is suitable for new PIOs. 95% B. Students also learn message development and delivery, legal considerations, press conferences, the operation of a Joint Information Center, stress management, and strategic communication and planning. Emergency management knowledge including an understanding of NIMS, ICS, the JIS, and the JIC. They heighten awareness of community hazards and encourage the public to take steps to become more prepared. Public information can help people make the right decision at the right time. Keep the subject and verb close together. Conducting public awareness campaigns; Gathering key information/details of the event; Prioritizing and issuing notices, alerts, and warnings; Taking action to maintain control of rumors; Coordinating inquiries from the public, the media, and elected officials; Coordinating tours or other interviews with agency reps and the media The participant will benefit from participating in entry-level incident command system training prior to taking this course. Blogs to cover events as they are happening. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 2. B. When an emergency happens, ICS is implemented. The JIS is a system that ensures coordination and integration of information across jurisdictions, organizations, and agencies during an incident. Select the correct definition External Affairs A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. First name. Terms of Use, IS-100.b, Introduction to the Incident Command System, IS-200.b, ICS for Single Resources and Initial Action Incidents, IS-700, National Incident Management System, An Introduction, ICS-300: Intermediate ICS for Expanding Incidents, ICS-400, Advanced ICS for Command and General Staff, IS-702.a, National Incident Management System (NIMS) Public Information Systems, IS-800.c, National Response Framework, An Introduction. Mayor Holden: We have what they call Mayor Mouse, and Mayor Mouse basically is operated to go to various schools. Join to apply for the Public Information Officer - 48752 role at University of California, Merced. The median salary for a public information officer is near 60,000 a year in most states and between 80,000 and 90,000 a year in higher cost of living states. The media area is a place where media congregate to help enhance the flow of information. As demonstrated by the examples, micro-blogging has become an important source of information in preparation of, during, and after crisis situations. The highest-ranking State official C. His/her regular boss D. The Operations Section Chief, 13. Tornadoes or wildfires in neighboring States may increase your communitys interest in preparedness. With the advent of social media, another type of news release you may want to use is the Social Media Release (SMR). Expert Help. If you need to build an email list, consider including a place for people to sign up on your Web site. D. should be knowledgeable, assertive, credible, flexible, able to perform under pressure, and accessible., 10. To read this blog, go to:http://emergency.cdc.gov/. (Unit 3), List the steps of the 8-Step Model for Strategic Communications. 524 0 obj
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The process for ensuring that a public information message was accurately conveyed is typically called: A. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. Picture of EMI Campus with Emergenct Mangement Institute sign in foreground and Buildings N and O in the background" title="The campus of FEMA's National Emergency Training Center, located in Emmitsburg, Md., offers a beautiful environment for first responders, emergency managers and educators to learn state-of-the-art disaster management and response. Take a zombie apocalypse for example. It was absolutely the very best thing we could have done. Tools to enhance the flow of public information are housed. Evaluation is crucial for judging the effectiveness of a public awareness campaign. That you will get them information and be back to brief themand then do so. Where do they go and how do they get there (e.g., do they spend time on public transportation, do they visit the library, do they go to sporting events, etc.)? Evaluate the effectiveness of your campaign. Be accessible and return calls and emails promptly. Include information on evolving media contacts, instructions, and resources. Develop and implement your campaign by setting a goal, creating a message, choosing your medium, and identifying timing. Media pools are used to restrict access to an area due to space limitations or safety issues. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 15. What are people in your community concerned about? B. describes a writing technique applied to social media content. To read this blog, go to:http://directorsblog.health.azdhs.gov, Example 1:Survivors of the April tornadoes have until Monday, June 27 to register for disaster assistance from FEMA as well as . The Sonoran Desert will be among the hottest places on the globe for the next 4 months. A micro-blog is a type of blog where the message is shorter. Include email addresses and Internet sites for the media contact. PIOs need to have a thorough understanding of the communities they serve. Once again, we see a fire threatening our citizens and their homes. A news release should be used when an activity or incident is newsworthy based on: News releases should be printed on your organizations letterhead and include a header with contact information (name and number), date, and a news release number. Some tips for building relationships with your media contacts are: It is important to prepare a list of media outlets and contacts, for everyday activities and to act quickly in an emergency. In a crisis, getting the right information to the right people at the right time is more important than catching a dangling participle! As a PIO, when you get to the scene, you will first make contact with the Incident Commander to gather information and assess the situation. C. will transfer to a planning position if no media covers an incident. What is in it for them? Avoid visuals C. Chunk content to make it more scannable D. Maximize search results by using acronyms, 6. Poor grammar and misspelled words can confuse the audience and hurt your credibility, but the most important goal is to communicate. This lesson introduced you to the steps to create a preparedness campaign: These steps will help you develop a campaign that will inform the whole community about the importance of being ready and preparedness steps to take. Establishing relationships with news media representatives by being accessible and prepared. Measurement is how you evaluate success, but make sure your numbers reflect significant achievement. NIMS provides a consistent, systematic, proactive approach to guide departments and agencies at all levels of government, nongovernmental organizations, and the private sector to work seamlessly to prevent, protect against, respond to, recover from, and mitigate the effects of incidents, regardless of cause, size, location, or complexity, in order to reduce the loss of life and property and harm to the environment. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. For example, change the location or angle of the lectern so cameras dont capture an unwanted view. Increased information needs can be handled. In order to maintain the integrity of the scene and enhance the possibility for a successful investigation and subsequent prosecution, the scene must be kept clear of all nonessential personnel. Determine information to be communicated to the public. Thats what happened to Jose Martinez yesterday morning as he woke early to get his 9-year-old daughter and 12-year-old son off to school on time. D. The ninety-five (95%) segment of the 95/5 concept, 5. Although its meaning has changed slightly over the years, it refers to a human corpse mysteriously reanimated to serve the undead. One PIO talking by phone to an on-scene PIO to confirm the number of responders at the scene prior to an initial news release. Lesson 3 introduced the importance of establishing relationships with the media. At the completion of this lesson you should be able to: Public Information Officersor PIOsare an important link between the organizations they work for and the communities they serve. Some evaluation data can be collected without contact with the audiencefor example, number of Web page hits or increase in the quantity of smoke alarms purchased. Please review the IS FAQ's for more information. Traditional media (print, radio, television). You cant manage who shows up but you can and should manage contact with the site. Learn and respect your media contacts deadlines. Avoid getting involved in these media disputes. Establish contact with other agency PIOs. Identify contacts and sources that are relevant to your organization. Now lets take a look at how one mayor, Mayor Kip Holden, ensures his community, the city of Baton Rouge, Louisiana, in East Baton Rouge Parish, is prepared. The table below summarizes what you need to provide for a print story, and identifies the advantages and limitations of print. . While local, tribal, territorial, and State governments may have different laws regarding transparency and open government the general principles are to be: As a PIO, it is important to know the laws that apply in your area because of your role in providing information to the public. Increase community preparedness is not specific. It is important to note that traditional media sources are not being replaced by social media; instead, traditional media are using social media to connect with their audiences and expand their reach. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 8.
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